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PECAA Build Your Practice

PECAA Is Here To Help You Build A Stronger, More Profitable Practice


Success in private practice requires more than just clinical expertise, it takes sound business strategy, operational efficiency and a confident, capable team. PECAA’s Business Support Services and Education & Training resources give you direct access to expert guidance for managing your practice and the tools you need to help your practice and team stay on the leading edge.

Business Advisory Services

Our Business Advisory team works with you one-on-one to understand your goals, uncover opportunities and develop tailored solutions that move your practice forward. From daily operations to long-term planning, we’re here to help you grow your practice with confidence.

Operations & Finance

Operations & Finance

Your advisors will help you create financial plans and practice systems to strengthen your practice’s financial health and help your team deliver a consistent patient experience for stronger business performance.

Optical Management

Optical Management

Learn how to maximize revenue and profitability in your optical through merchandising strategies, product mix optimization, pricing support and staff training.

Billing & Coding

Billing & Coding

Navigate the complexities of billing and coding with confidence. Our advisors help you reduce errors, increase reimbursements and maintain compliance.

Marketing

Marketing

Build awareness and drive practice growth with strategic guidance on patient communication, digital presence, branding and overall marketing planning.


Enhanced Offerings

  • Human Resources: Get unlimited access to SMJ Consulting’s resource center hotline and the practical tools you need to manage your team.
  • Dry Eye Specialty: Build a thriving dry eye profit center in your practice with tools, training and vendor solutions designed to help you expand your services and increase revenue.
  • PECAA Ads: Put AI-driven digital marketing to work for your practice. Get customized pricing and support from Midbrain for a digital marketing strategy optimized for your practice.
  • PECAA Health Plan: Let PECAA take the worry out of providing health care coverage for your team at an affordable price. Your dedicated advisor will handle it all so you can stay focused on your practice.
  • Practice Valuations: Get a comprehensive view of your practice and which aspects are driving the most value. Whether you are considering a sale or simply want to fine-tune your business strategy, you will get the knowledge you need.

Education & Training

A strong practice starts with a strong team. Upskill your team with comprehensive CE, certifications and on-demand training from PECAA to elevate performance across your entire practice.

Staff Training

Staff Training

Give your team the knowledge and confidence to thrive with on-demand training and skill-building resources designed for every role in your practice, including those new to eye care.

Optometric Business Academy

Optometric Business Academy

Get the business knowledge you need to lead a successful private practice. You will walk away from this eight-week intensive curriculum with actionable strategies and expert insights to help you build your practice your way.

Virtual Continuing Education

Virtual Continuing Education

Stay up to date with the latest clinical and practice management innovations with PECAA’s CE events and on-demand education to earn free CE credits from anywhere.

Certification Programs

Certification Programs

Unique to PECAA, these programs deliver practical, role-specific training informed by decades of private practice insight. Available certifications include Office Manager, Optometric Billing & Coding and Optical Management.

Build Your Practice With Confidence

Join PECAA to gain expert support, training and resources you need to build a fully optimized private practice.