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MARKETING SUPPORT

New Marketing Program Begins April 16!

Whether you're a practice owner, office manager or the person who oversees your marketing strategy, this course gives you the tools and direction you need to strengthen your brand, expand visibility and create meaningful engagement in your community.

  • Dates: Begins Thursday, April 16, concludes May 7
  • Times: 4 live 1-hour sessions Thursdays at 1 pm PT / 4 pm ET
  • Cost: $149 for PECAA Max members and $199 for HEA Advantage Members

What You'll Learn

Dive into the core pillars of effective practice marketing. Each session includes practical lessons and guided action steps to help you apply what you learn immediately. You’ll walk away with a fully developed marketing plan tailored to your practice — designed to help you stand out in your market and attract your ideal patients.

Here’s a glimpse of the topics we’ll tackle:

  • Brand Identity — Define who you are and how you want to be seen.
  • Online Presence — Strengthen your website, SEO and social media impact.
  • Community Engagement — Build connections that increase visibility and trust.
  • Internal Marketing — Enhance the patient experience and boost retention.

By the end of the course, you’ll walk away with a fully developed marketing plan tailored to your practice — designed to help you stand out in your market and attract your ideal patients.

Don’t miss this opportunity to build a powerful, intentional marketing strategy that elevates your practice and drives long-term success.

Grow Your Practice With Specialized Marketing Guidance & Support

Successfully brand and market your practice through social media, website, SEO, reputation management, brand marketing and event marketing guidance and support. This resource is complimentary for PECAA Max Members.

Optometric Marketing Guidance & Support

Developing a strong marketing plan for your practice will be key to your success in the long-run. Let's determine where your opportunities lie!

Your dedicated Marketing Advisor will complete an audit of your opportunities and areas of improvement to help you develop strategic marketing initiatives to boost profitability, attract new patients and improve your bottom line.

At any time, your Advisor can assist with:

  • Identifying strengths & weaknesses
  • Discuss paid and unpaid advertising strategies
  • Develop a marketing budget
  • Handling reputation management
  • Creating a social media strategy
  • Developing event marketing guidelines
  • Assisting you in creating your brand

Get started today with your dedicated Marketing Advisor.

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Services

Social Media

Social media should be an important part of your marketing strategy. With over 3.6 billion individuals using social media worldwide, advertising and engagement tracking will be crucial to attracting new patients.

  • Developing a social media content strategy
  • Creating a content calendar
  • Facebook and Instagram advertising

Website & SEO

Over 80% of Americans research a business before utilizing their services. This means current and potential patients are already online looking to connect with your practice. Let's make sure their first impression leaves a positive impact.

  • Google Analytics website tracking
  • Google Ads advertising
  • Organic vs. paid SEO

Brand Marketing

A brand is a visual and emotional representation of people's perception of your business. Everything from your practice name, logo, colors, service, reputation and employees contribute to your overall brand identity. Is your brand on track with the message you are conveying to patients?

  • Location analysis
  • SWOT analysis
  • Generating buzz in your community

Reputation Management

More than 90% of consumers now read online reviews before deciding to visit a business. If you aren't actively monitoring and responding to patient reviews, you don't have control over the message your reviews say about your business. Let's discuss what you need to do moving forward to stay on top of your online reputation.

  • Online review management
  • Review platforms to monitor
  • Generating online reviews

Marketing is one of the most important aspects of growing and maintaining your eye care practice. Contact our Marketing Advisor today!

Meet Your Advisor

Shelby, PECAA Member Marketing Advisor

Shelby Wade

Shelby brings a wealth of expertise in crafting strategic marketing plans and executing field marketing initiatives that drive results. Her passion for marketing and dedication to watching businesses thrive fuels her enthusiasm for connecting with PECAA Members. Shelby is committed to developing customized strategic plans that empower their practices to flourish and achieve continued success.

Want to book a meeting with our Marketing Advisor?

Guidance from our Member Business Advisors is complimentary for PECAA Max Members. Not A Member? Join PECAA today to power your independence like never before. Already a member? Come explore how to optimize your membership. Connect with us to learn more and be among the first to experience this truly unique, next-level membership or to request a complimentary business review.