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90 Days To Dry Eye, Presented By PECAA

90 Days To Dry Eye, Presented By PECAA


Build A Dry Eye Profit Center In 90 Days! An all-encompassing learning experience to advance dry eye care in your practice, capitalize on growing your patient base and expand your current revenue streams. 90 Days To Dry Eye, Presented By PECAA, provides a combination of interactive webinars, a live event with immersive education, the opportunity to meet with vendors and access to online learning modules.

Doctors, office managers and technicians who are or will be involved in a dry eye program will all benefit greatly from this course. 90 Days To Dry Eye is perfect for optometric practices that are looking to launch or advance a dry eye specialty, are already dabbling in dry eye treatment, or have invested in dry eye equipment but need help with developing a sustainable program.

Participating practices can expect clinical education, staff training, equipment & treatment selection overviews, facility layout consultation, marketing implementation and referral outreach application.

Everything You Need To Build A Dry Eye Specialty


Provide your team with clinical education, staff training, equipment, vendor, facility layout and marketing consultation and application to capitalize on this growing patient base and drive sustainable practice performance.

Program Schedule — Fall 2026 Live Event

  • Pre-Event Webinars: August 19, September 9, October 7
  • Live Event: October 23-24 — Salt Lake City, UT
  • Post-Event Webinars: November 4 & 18
Hotel Deadline: Friday, October 2, 2026
Le Méridien Salt Lake City Downtown

Le Méridien Salt Lake City Downtown
131 S 300 W, Salt Lake City, UT 84101
801.658.4400

Cost To Attend

The price includes registration for one program participant to attend the live event. Each practice can have up to three additional participants, at $99 each.

  • PECAA Max Members
    $199
  • HEA Advantage Members
    $249
  • Non-Members
    $299

What To Expect

90 Days to Dry Eye Program

Meet Your Speakers

Learn from industry experts dedicated to the success of independent eye care practices.

Jerry Robben, OD

Dr. Jerry Robben

Dr. Jerry Robben graduated from NOVA Southeastern University College of Optometry in 2009. He is currently the Chief Optometrist and Director of Clinical Research at Bowden Eye & Associates in Jacksonville, FL, which is an OD/MD primary care practice specializing in cornea, anterior segment, glaucoma, and dry eye disease. Dr. Robben is also an Adjunct Clinical Professor at Midwestern University, College of Optometry in Glendale, AZ, and Chicago, IL. He serves as a founding member and contributor to Dry Eye University and is a founding member of the Medical Advisory Board and is the current Clinical Director for Dry Eye Access. Dr. Robben has served on multiple industry advisory boards, lectures nationally, and currently oversees multiple research studies in his practice ranging from dry eye, neurotrophic disease, presbyopia medications, glaucoma, contact lenses, and surgical outcomes. He is on the editorial board for the Journal Of Dry Eye and Ocular Surface Disease. Dr. Robben is a loving husband and proud father of two young boys who both play baseball and excel in karate, which occupies any of his time outside of his professional career.

Michelle Schnabel

Michelle Schnabel

Michelle Schnabel brings a wealth of Dry Eye expertise and extensive ophthalmic knowledge, with over 30 years in the industry. She has a strong clinical background, having received her Certified Ophthalmic Medical Technologist professional advanced level designation prior to expanding her career into developing and implementing innovative strategies and solutions for ECPs. Michelle is an influential leader recognized for her award-winning excellence and has a consecutive track record of success. She is the Executive Director of Clinical Implementation Excellence for Dry Eye Partners and the President/Owner of Dry Eye Support Consultants.

During the last 14 years of her career, she has focused her passion and expertise as an Ocular Surface Disease Specialist/Consultant. She has successfully launched and implemented hundreds of new dry eye specialty practices and consulted with hundreds of established dry eye clinics across the U.S., educating and training on identifying, diagnosing, treating, and managing OSD for the practices’ clinical and financial success. She provides practices with all the necessary implementation materials, training, and a proven recipe for success. Practices that follow the recipe reap the reward of a positive cash flow revenue stream within 90 days!

Michelle is known to be a difference-maker in the ophthalmic industry with her purpose-driven consultative approach and passion for helping others. Michelle loves spending her downtime with her family and friends, working out, traveling, attending concerts, bible study, and interior design. Michelle’s mission is to make a positive difference in serving others and helping them achieve their personal and professional goals. “Service for others leads to life’s Greatest Success!” 

Thanks To These Vendor Partners Who Support Our Dry Eye Education Program

    Dry Eye RescueEfefficientPECAA K-DISK   MacuHealthMD Elite   PECAA AdsScienceBased Health

Ready To Transform Dry Eye Care In Your Practice?


Gain the clinical training, treatment guidance, operational support and marketing tools needed to create a sustainable program that attracts patients and drives practice success.

PECAA Max Member
$199


New to UUniversity?

Have a UUniversity Account?

HEA Advantage Member
$249 


New to UUniversity?

Have a UUniversity Account?

Non-Member
$299


New to UUniversity?

Have a UUniversity Account?

Have Questions About 90 Days To Dry Eye? 

Please e-mail dryeye@pecaa.com or call 800.959.2020, Ext. 6.