PECAA’s Cold Start Practice Program supports doctors who are in the process of opening a brand new practice with special membership above and beyond PECAA’s standard member programs.
Based on many conversations with PECAA’s Cold Start Members, PECAA’s Cold Start Practice Advisor, Jenny Wiley, has created an article with 5 Tips to Consider When Opening a Cold Start Practice. You may also download a timeline that will be a helpful guide for you to know when you should begin incorporating certain things into your new practice.
The Member Business Advisor team helped me through every step, from conception to execution. I look forward to continuing to reap the benefits of being a PECAA Max member as my practice grows.
-Dr. Emily Ridge
Jenny Wiley
You will be able to work with PECAA’s sole dedicated Cold Start Advisor, Jenny Wiley, who will help you make this exciting transition.
Growing up in a small town in Virginia, Jenny Wiley’s first exposure to the eye care industry was as a babysitter to the town’s only Optometrist. Soon, she was helping out around the office during her summer breaks from college. Over the next 35+ years, Jenny worked in optical, earned her Certified Ophthalmic Technician Certification and transitioned into management. Prior to joining PECAA in February of 2015, she was leading multiple offices of a 10 location Ophthalmology and Optometry practice in Portland, OR. She has led PECAA’s Cold Start Program since December of 2015 and joined the Business Advisor Team in 2017.
“I love working with the cold starts. There are so many pieces to the puzzle and it’s so much fun to see the final picture come together. I consider it a privilege to be a part of their journey to practice ownership.”
Kathy Long
Kathy has over 29 years’ experience in the eye care industry. Prior to joining PECAA, she developed, implemented and managed many aspects of a practice including finance, operations, insurance, credentialing and IT. She participated in the planning and execution of 13 location remodels, 11 cold start offices, and was responsible for the HR, systems and procedural integration of more than 25 practice acquisitions. Kathy now serves as PECAA’s Business Operations Advisor working with members, helping them with all aspects of their practice.
Kathy is based out of Indianapolis, Indiana. She enjoys a good cup of coffee, spending time with family and friends, and staying up-to-date on pit bull rescues and fostering programs such as Roofus and Kilo or Best Friends Animal Sanctuary.
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