PECAA Launch supports doctors who are in the process of opening a brand new practice with special membership above and beyond PECAA’s standard member programs.
We’ll help you navigate your path to success, making your dream of launching your own business a reality. We would welcome the opportunity to speak with you directly to find out how we can help serve your needs. Please fill out an inquiry form here and a Cold Start Practice Advisor will be in touch with you soon.
Growing up in a small town in Virginia, Jenny Wiley’s first exposure to the eye care industry was as a babysitter to the town’s only Optometrist. Soon, she was helping out around the office during her summer breaks from college. Over the next 35+ years, Jenny worked in optical, earned her Certified Ophthalmic Technician Certification and transitioned into management. Prior to joining PECAA in February of 2015, she was leading multiple offices of a 10 location Ophthalmology and Optometry practice in Portland, OR. She has led PECAA’s Cold Start Program since December of 2015 and joined the Business Advisor Team in 2017. Read Jenny's article, 5 Tips to Consider When Opening a Cold Start Practice.
Kathy has over 29 years’ experience in the eye care industry. Prior to joining PECAA, she developed, implemented and managed many aspects of a practice including finance, operations, insurance, credentialing and IT. She participated in the planning and execution of 13 location remodels, 11 cold start offices, and was responsible for the HR, systems and procedural integration of more than 25 practice acquisitions. Kathy now serves as PECAA’s Business Operations Advisor working with members, helping them with all aspects of their practice. Kathy is based out of Indianapolis, Indiana. She enjoys a good cup of coffee, spending time with family and friends, and staying up-to-date on pit bull rescues and fostering programs such as Roofus and Kilo or Best Friends Animal Sanctuary.
Launch membership offers a wealth of benefits designed to inspire your private practice journey:
Enjoy FREE Membership for your first 12 months as a PECAA Max member.
Receive your second year of membership at substantially reduced fees, while you build and grow your practice (6 months at $69/month, 6 months at $139/month).
Your practice graduates to the standard membership fee of $279/month after you have experienced 2 full years of PECAA Max membership.
The Member Business Advisory experience is an initiative aimed to give eye care professionals an outside perspective on their business. This service is included in your PECAA Max membership and begins with an assessment of your eye care practice followed by custom recommendations from one of your Finance & Strategy, Optical Business, Marketing, Billing & Coding, or Practice Operations Advisors. Your Advisors will help you determine potential areas for improvement within the practice as well as create a customized plan to drive results.
Utilize PECAA’s vendor programs to reduce capital expense costs like software, medical equipment and optical fixtures. PECAA Launch vendor programs lower cost of goods and boost practice profitability. With both vendor direct and consolidated billing options, PECAA offers a variety of services to meet your needs.
Gain access to a wealth of resources, expert guidance and a supportive community dedicated to helping you succeed every step of the way. Whether you need business insights, operational tools or peer connections, PECAA is here to ensure you have everything necessary to build a thriving practice with confidence.
“The Member Business Advisor team helped me through every step, from conception to execution. I look forward to continuing to reap the benefits of being a PECAA Max member as my practice grows.”
“PECAA has been a tremendous help for me growing my practice from day one. My most valued PECAA Max membership benefit is the business advisory team. I have had Bryan help me with my business by the numbers, I have had Kayla help me with my optical, I have also had Shelby help me market my practice, which has been very impactful in building my patient base.”
“When I got my first rebate check, I couldn’t believe that my rebate check was more than my membership fee and that PECAA actually pays me to be a member. PECAA gives me discounts and rebates that increase my profitability.”
Join PECAA Launch today to find out how PECAA can work for your practice.
PECAA is the nation’s premier community for independent eye care professionals, dedicated to empowering our members with the resources, tools, and community support they need to thrive. Founded on the principles of collaboration and innovation, PECAA provides its members with access to industry-leading education, exclusive vendor partnerships, and a robust network of peers. Our mission is to foster a dynamic environment where independent eye care professionals can excel in both clinical practice and business management, ensuring the highest standards of patient care and business success.
Jenny Wiley jenny.wiley@pecaa.com
Kathy Long kathy.long@pecaa.com